The word ‘home’ itself conjures the feeling of coziness and comfort. Now the concept of home is changing, and so are the construction trends. Today’s homeowners have different priorities than homeowners of the past. Meeting those demands in an affordable way is increasingly challenging. Advancement in technology brings flexibility in residential construction market where costly time-consuming projects are now completed more quickly and cost effectively. Prescient Co Inc., a digital design-build construction company is transforming the shape of residential construction through emerging technologies with its vision of attainable housing for all. In the construction business, multifamily construction is plagued by rising costs, decreasing productivity, acrimonious relationships between participants with slim margins, all while the need for attainable housing is increasing globally. Prescient’s mission is to revolutionize this environment. Prescient is the only digital design build company which harnesses proprietary technology to link the discrete disciplines of architectural design, engineering, manufacturing and construction. It creates an efficient, transparent, coordinated and collaborative process in the building of up to 180-foot light gauge steel structures in multi-unit housing and hospitality. The company accomplishes this through standardized design, data sharing, precise off-site manufacturing, just in time and accurate placement of inventory on site, with a QR-coded framing component system for rapid assembly.

Read the full article on Insights Success

Ben Carson, the secretary of housing and urban development, wanted to talk about a North Carolina company he thinks could play a role in making new apartments more affordable.

Read the full article on The News & Observer website.

Using the Prescient design/build light-gauge steel structural system, a Florida-based developer is building a 336-unit apartment tower in downtown Atlanta that will rise to a height of 12 steel-framed stories above a five-level concrete parking structure. The system allowed an extra four floors of height over competing structural systems, says Nathan Kaplan, partner at Atlanta-based Kaplan Residential.

As Published in Urban Land magazine’s Spring 2019 Issue – read full article.

If necessity is the mother of invention, then the sharp and growing need for a greater number of affordable apartments should be driving big innovation in multifamily construction.  Read the full article on the National Multifamily Housing Council website.

Attainable housing choices are essential to metro Denver’s continued economic growth and development. In the Lone Tree/Douglas County region, the challenge is even greater given the current median home price of over $600,000 and the median apartment rental price of approximately $2,000 per month.

Read the full article on Colorado Real Estate Journal

Is it “prefab”? “Modular”? “Offsite manufacture”? Call it what you will, industrial construction is a concept that is capturing the imagination of AEC firms, developers, entrepreneurs, and investors.

Read the full article on Building Design + Construction

A developer from Houston expects to break ground this summer on an apartment high-rise in the Gulch, using Prescient to make the project financially feasible.

Guefen Development Co., teaming with Nashville investors Travis Kelty and Joe Porter, is finalizing plans for Haven at the Gulch. The 11-story apartment building will contain 299 units, located along the downtown interstate loop. Drivers going north on I-65 will head straight at the building before the highway splits entering downtown.

In an exclusive interview, Guefen partner David Kulkarni said the group has all the funding lined up to build the development. The equity includes Guefen, as well as Kelty and Porter, who lead the partnership that owns the angular 1.8-acre property at 641 Division St. Another investor is Durham, N.C.-based Prescient Co. Inc. — which will be involved in construction and also runs a fund that buys minority stakes in certain developments. Kulkarni said a lender has committed to fund the remaining 70 percent of costs. He declined to name the bank, other than saying it’s a “multibillion-dollar lender.”
This will be Guefen’s debut Nashville project, one of just a few times it has reached beyond its Texas home. The company became involved with Kelty’s group around mid-2017, before the jobs announcements of the last year by AllianceBernstein (NYSE: AB), Inc. (Nasdaq: AMZN) and accounting giant EY — totaling more than 6,600 jobs for downtown and Midtown. Haven at the Gulch is scheduled to open in early 2021, when those companies will still be filling many of those jobs.

“When we first started looking at it, the market was strong, but there was oversupply,” Kulkarni said. “With the new jobs coming, it’ll be hard to supply enough units to meet the demand over the next few years. We think our timing is really really good for this project.”

He added: “We’ve followed the Austin market quite a bit, since we’re in Texas. It really seemed like Nashville was on the same trajectory, with the same drivers.”

Kulkarni said the building’s design complies with existing zoning, so no variances are needed. He expects to apply this month for the first permit needed to build the project.

Prescient’s role in the project is another example of creative approaches some developers are taking to blunt the impact of the labor shortage in construction and the permitting backlog at Metro.

Initially, Kulkarni said he planned to build a building half as tall, with a wood frame. A building that height, on this atypically-shaped property, couldn’t contain enough apartments to justify costs and make sufficient profit, Kulkarni said.

“Then we looked at concrete, but the costs were too high. In our opinion, concrete wasn’t financially feasible,” he said.

Guefen’s architect, BSB Design, made the connection with Prescient. The company makes steel frames and panels elsewhere that workers will snap together on-site to create the shell of the building. Stucco will be applied to the building’s exterior.

The approach allows for a taller building (wood buildings are only allowed to be built so high) while saving 10 percent to 20 percent in costs compared to concrete. That’s partly because it’s faster than waiting days for each floor of concrete to harden, Kulkarni said.

“It’s kind of like Legos. It’s assembled with nuts and bolts. You’re not doing welding on-site,” he said. “It’s very low-waste.”

Prescient has built 36 buildings to-date. The company has projects underway or finished in 16 states.

MW Builders, of Kansas and Texas, is building Haven at the Gulch. The property neighbors the former home of Myers Flooring, and it’s located at one end of the Division Street bridge Metro opened in 2017, connecting the Gulch and SoBro across the train tracks that split the two areas of downtown.

There are about 2,000 apartments and condos in the Gulch today, with hundreds of units in the pipeline.

By Adam Sichko
Senior Reporter, Nashville Business Journal


These projects suggest that marrying manufacturing techniques to offsite construction processes can bridge a gap in productivity.

Read the full Construction Dive Article.

Here’s a look at Fox Business Network’s Inside the Blueprint episode featuring Prescient’s state of the art factories, visiting a live construction site and hearing from two of our pioneering customers explain how our technology is revolutionizing the way housing is being built.


From the moment Balfour Beatty partnered with modular construction firm, Prescient, on the Osprey, the project team established many noteworthy goals for this mixed-use, multifamily development: accelerating the schedule to achieve the owner’s desired pro forma, seamlessly integrating the prefabricated structural installation with on-site labor and being among the first projects using the Prescient solution to go vertical in Atlanta.

But they knew none of these goals would be possible without a project plan that was both strategic and tactical, a plan that accounted for every contingency and mitigated every conceivable risk. For the Osprey team, that process began with perfecting the tower structure prefab design, working in early and close alignment with the owner, Toll Brothers Apartment Living; Brock Hudgins Architects; Prescient; and key trade partners.

Read the full article.